When it comes to marketing, Love Beauty and Planet does very well. The hair care company has heavily promoted their natural shampoos and conditioners on social media. After many YouTube and Facebook ads, they finally convinced me to try their product. Besides, who doesn't want to "give a little love to the planet?"
My greatest hesitation so far has been the cost. Their 13.5 fl oz. bottles sell for $7-$8 each. Ouch. Coming from a woman with naturally thick, curly hair - I struggle to reason with this purchase. I go through shampoos and conditioners quickly. Particularly conditioner, since I use copious amounts. Dropping that amount of money on such a small bottle is difficult. But I'm still a business woman. I understand why I am paying those extra dollars. Typically natural, organic items are more expensive than average purchases.
Love Beauty and Planet has all the boxes checked. They claim to be 93% naturally derived and their bottles are 100% recycled. It's vegan and cruelty-free. Equally important, it's sulfate free. Their descriptions encourage customers that even an act as simple as a shower could make a difference to our earth.
The reviews never lie. I've read many thrilled customers rating LB&P five stars and raving about its benefits. Curiosity got the best of me. I broke down and bought the hemp seed oil and nana leaf matching shampoo and conditioner.
My initial reaction: the scent! Wow! Those essential oils burst into the air immediately. I instantly thought eucalyptus but it looks like spearmint is responsible for the aromatic qualities. The essential oils make your shower feel like relaxing spa.
Now, what I feared. As a society in the modern age, since we were young, we have used shampoos and conditioners filled with sulfates that strip our hair of its natural oils. Sulfate shampoos lather up quickly and break through even the craziest hair, but they are damaging and bad news overall. I've tried desperately to transition to sulfate-free products. But a lather-less shampoo goes no where in my thick hair. It absorbs immediately, and I can never move the product around my scalp. Love Beauty and Planet was no exception. This isn't a negative, our hair is simply not used to sulfate-free formulas. Realistically, we are supposed to be using a small amount of shampoo. But I can never. Because LB&P doesn't suds up well, I have to use a whopping amount to evenly distribute it on my scalp. The time I used a small amount, portions of the under side of my hair were oily. It's a process, right? Let those natural oils come back. It's just not the cutest look in the mean time.
I really loved the conditioner. But again, portion size isn't enough. My hair is dry and curly. I can't afford to not use a massive amount to de-tangle my hair.
The results: I did notice my hair was more soft, bouncy, and shiny! And it smells lovely. But I don't think I'll be purchasing again until they can lower the price and increase the product size. For those with thinner or shorter hair, this might be the product for you. Personally, I just wish helping our planet wasn't so costly.